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Advanced Selling Strategies: The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeopl

by Brian Tracy

Advanced Selling Strategies: The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeopl Cover

Synopses & Reviews

Publisher Comments:

THE MOST POWERFUL SYSTEM FOR SALES SUCCESS — FROM THE AUTHOR OF THE BESTSELLING AUDIO "THE PSYCHOLOGY OF SELLING"

Strategy, tactics, and mental preparedness separate superior salespeople from the average — and with technological advances evening the competition, the selling edge is now more important than ever. Drawing on his own successful sales career and on his extensive experience as a sales consultant and seminar leader, Brian Tracy has developed the most comprehensive and effective approach to selling ever created.

Advanced Selling Strategies provides you with the techniques and tools used by top salespeople in every industry — methods that net immediate and spectacular results. This book explains how to:

* Develop the self-image to give you the edge in every sales situation

* Concentrate on the customer's emotional factors to ensure better sales results

* Identify your customer's most pressing concerns and position your product or service to fill those needs

A MUST READ FOR SALESPEOPLE AND BUSINESSPEOPLE ALIKE.

Synopsis:

Focusing on the strategies, tactics and mental preparedness that sales people need, this work examines issues such as self-image and the concerns and emotional factors of the customer. It delineates in detail every aspect of the sales process, from planning to presentation to closing.

Synopsis:

Based on Brian Tracy's bestselling audio and video program, The Psychology of Selling, this text presents an action-oriented, strategic process for sales success. It delineates in detail every aspect of the sales process, from planning to presentation to closing techniques.

About the Author

Brian Tracy has studied and practiced professional selling for more than thirty years and has taught this remarkable system to more than 500,000 salespeople throughout the U.S. and worldwide. He is the author of Maximum Achievement and the author/narrator of more than thirty top-selling audio and video learning programs.

Table of Contents

CONTENTS

INTRODUCTION

1 THE PSYCHOLOGY OF SELLING
2 THE DEVELOPMENT OF PERSONAL POWER
3 PERSONAL STRATEGIC PLANNING FOR THE SALES PROFESSIONAL
4 THE HEART OF THE SALE
5 THE PROFESSION OF SELLING
6 MOTIVATING PEOPLE TO BUY
7 INFLUENCING THE BUYING DECISION
8 PROSPECTING: FILLING YOUR SALES PIPELINE
9 HOW TO MAKE POWERFUL PRESENTATIONS
10 CLOSING THE SALE: THE ENDGAME OF SELLING

APPENDIX A: Brian Tracy — Speaker, Trainer, Seminar Presenter
APPENDIX B: Brian Tracy International/Tracy College International
APPENDIX C: Advanced Selling Strategies
INDEX

Product Details

ISBN:
9780684824741
Subtitle:
The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople
Author:
Tracy, Brian
Publisher:
Simon & Schuster
Subject:
General
Subject:
Marketing - General
Subject:
Sales & Selling - Techniques
Subject:
Selling
Subject:
Success in business
Copyright:
Edition Description:
B102
Publication Date:
August 1996
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Pages:
432
Dimensions:
8.42x5.54x1.04 in. .85 lbs.

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