Synopses & Reviews
Marketing pros and entrepreneurs, here's what you need to know about social media marketing
Social networks are among the most valuable tools for marketers. This book offers advice from marketing pros who have worked for giant global corporations and small businesses. Discover how social media marketing boosts your marketing plan, builds your voice, and reaches your customers on large and small sites. Learn what key influencers can do for you, and more!
A part of the whole discover where social media marketing fits into the marketing funnel
It's about influence examine the role of social influencers and their contributions
Do your research analyze your competitors' efforts and research your customers' online activities
Campaign trail create a campaign roadmap that defines your objectives, lays out an action plan, and connects with other efforts
Find your voice learn why your plan needs a voice and find people in your organization to be that voice
It's a new game compare the wide variety of innovative marketing options on mainstream social platforms
Mobile magic explore all the mobile options, such as RFID, custom apps and widgets, and mobile communities
Just in time see what real-time marketing can do
Open the book and find:
Ways to do social media marketing with no budget
How to create Facebook, Twitter, and Google+ strategies
Benefits of tying good works to your brand
Characteristics your voice should have
Tips on using FourSquare®, YouTube®, and LinkedIn
Social media niches to explore
How to make your campaign work with your website
Ten top tools for social media marketing
Learn to:
Build and launch a campaign for a small or large business
Develop a social media voice that appeals to customers
Get your message out to large social networks and niche sites
Make the most of your company website and blog
Synopsis
Get the last word on the most up-to-date social media marketing techniquesIf you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, inexpensive way to enlarge your audience, add customers, and build your business. This guide provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media sites best fit your business and how to take full advantage of them.
- Explore the many aspects of social media, including reviewing sites, monitoring competitors, and fitting social into your current marketing plans
- Launch a campaign, develop a voice, reach your audience on key and niche platforms, and embrace the influencers
- Identify social media sites that appeal to your target audience and learn which social platform works best for which objectives
- Learn to monitor results and assess your program's effectiveness
This straightforward guide is exactly what busy marketers and entrepreneurs need to help them get up and running!
About the Author
Shiv Singh is global head of digital for PepsiCo Beverages. Previously, he worked with Razorfish. Shiv has been published widely, and he has spoken at conferences such as South by Southwest Interactive, the Direct Marketing Association's Leader's Forum, OMMA Global, O'Reilly Graphing Social Patterns, the ARF Annual Summit, and the Social Ad Summit. He has also been quoted in the
Wall Street Journal and by Reuters, Associated Press,
Adweek,
Ad Age, and several other noted publications discussing digital strategy and social influence marketing.
Stephanie Diamond is a thought leader and management marketing professional with years of experience building profits in more than 75 different industries. She has worked with solopreneurs, small business owners, and multibillion dollar corporations. Stephanie's other books include Prezi For Dummies and Dragon Naturally Speaking For Dummies.
Table of Contents
Introduction 1Part I: Getting Social with Your Marketing 7
Chapter 1: Understanding Social Media Marketing 9
Chapter 2: Discovering Your SMM Competitors 31
Chapter 3: Getting in the Social Media Marketing Frame of Mind 53
Part II: Practicing SMM on the Social Web 73
Chapter 4: Launching SMM Campaigns 75
Chapter 5: Developing Your SMM Voice 95
Part III: Reaching Your Audience via Mainstream Social Platforms 111
Chapter 6: Finding the Right Platforms 113
Chapter 7: Exploring SMM Strategies for Facebook 127
Chapter 8: Marketing on Twitter 139
Chapter 9: Creating a YouTube Strategy 153
Chapter 10: Making foursquare Work for You 167
Chapter 11: Considering LinkedIn 175
Chapter 12: Viewing Google through a Different Lens 193
Chapter 13: Marketing via Niche Networks and Online Communities 203
Chapter 14: Accounting for the Influencers 219
Part IV: Old Marketing Is New Again with SMM 235
Chapter 15: Practicing SMM on Your Website 237
Chapter 16: Becoming an Authentic and Engaged Advertiser 255
Chapter 17: Building an SMM Mobile Campaign 271
Chapter 18: Energizing Your Employees for Social Media Marketing 293
Chapter 19: Applying Metrics to the SMM Realm 309
Chapter 20: Understanding Social Media Governance and Tools 329
Chapter 21: Moving Towards Real-Time Marketing 339
Part V: The Part of Tens 349
Chapter 22: Ten SMM Best Practices 351
Chapter 23: Ten Common SMM Mistakes 357
Chapter 24: Ten SMM-Related Must-Read Blogs 363
Chapter 25: Ten Top SMM Tools 367
Index 371