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Creativity, Inc.: Building an Inventive Organizationby Jeff Mauzy
Synopses & ReviewsPublisher Comments:Explores the importance of creativity for sparking radical innovation. Book News Annotation:Creativity, the premise of this guide, is described in terms of the
facets necessary for creative thinking, the climate that fosters
creativity, and ways to apply creativity in business. A central theme
is the sense of leadership all members of a business feel if
creativity is encouraged. Frequent anecdotes and scenarios from the
business world are cited throughout the text.
Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com) Synopsis:This work introduces an approach for systematic creativity built around examining and reworking corporate climate and leadership, ways of organizing, performance measurement and hiring practices. Synopsis:RADICAL innovations always start with creativity--but many companies are allowing this critical wellspring to run dry. Jeff Mauzy and Richard Harriman argue that sustained leadership depends on making creativity a broad, enterprise-wide capability that is "on" all the time. In Creativity, Inc., they marshal forty years of research into how creative ideas happen and how they become innovations to reveal a set of fundamental principles for infusing creativity into every aspect of an organization. Through vivid examples from a wide range of industries, this book shows how companies can rework organizational climate, creative thinking, and actions to foster systemic creativity in individuals, in teams, and at the corporate level.
Synopsis:Includes bibliographical references (p. [201]-219) and index.
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