Synopses & Reviews
Are your customers satisfied. If they are, your business may be in trouble! Satisfied customers will shop anywhere, loyal customers will fight before they switch. Which would you rather have -- an army of satisfied customers or loyal customers? Nationally syndicated columnist and sales trainer, Jeffrey Gitomer shows you how to convert "satisfied" customers into "loyal" customers. Packed with "real-world" techniques, helpful checklists, inspiring stories, and thought-provoking self-tests, his new book includes:
-- 12.5 Principles of Customer Service
-- Why customers are the most powerful sales people you have
-- 3 Secret words to solve customer complaints and win them back
-- Why customer loyalty is worth at least 20 times a single purchase
-- 20 Principles of Customer Wellness
Synopsis
Nationally syndicated columnist and sales trainer, Jeffrey Gitomer shows you how to convert satisfied customers into loyal customers.