Synopses & Reviews
Discover the ins and outs of constructing a great business planWhen you're establishing, expanding, or re-energizing a business, the first place to invest time and energy is with writing your business plan. If you're a small business owner looking for expert guidance and friendly tips on developing and implementing a strategic plan to help your business succeed in any economy, Business Plans Kit For Dummies has you covered!
Build from the ground up — learn how to establish your company'smission, vision, values, and goals
Get down to the nitty-gritty — develop every step of your business plan's components, from analyzing your company's capabilities to developing a marketing strategy
Make it personal — understand how to handle the special planning issues if you're self-employed, facing turnaround issues, starting a nonprofit, or working online
Dot your i's and cross your t's — follow practical guidance for putting together an organized, reader-friendly written plan
Open the book and find:
The importance of writing a business plan
Business plan components from beginning to end
Advice on how to revitalize your business
Ways to address challenges in a changing market
How to describe and define your business
Marketing strategies that work
Clear explanations of business finances
Planning for new and established businesses
Learn to:
Write a business plan that works
Establish, expand, or re-energize a business
Get start-up money in any economy
Keep up with marketplace changes and advancements
Bonus CD Includes
Synopsis
A new edition of the practical, proactive business plans toolkit
When you're establishing, expanding, or re-energizing a business, the best place to start is writing your business plan. Business Plan Kit For Dummies, Third Edition is the perfect guide to lead you through the ins and outs of constructing a great business plan. This one-stop resource offers a painless, fun-and-easy way to create a winning plan that will help you lead your business to success in an increasingly competitive market.
Featured in this hands-on guide is new and revised information on the changing economy and its impact on business plans; dealing with venture capitalists and what they look for in a business plan; getting start-up money in any economy; the incorporation of social and ecological responsibility issues in planning; business plans for web companies and large established firms, as well as start-ups; and developing a plan conducive to marketplace changes and advancements. You also get a bonus CD that includes income and overhead worksheets, operation surveys, customer profiles, business plan components, and more. This new edition helps business owners create a clear mission statement and business plan that helps keep a small business performing successfully Contains valuable advice for evaluating a new business idea, funding your business plan, and ways to determine if your plan may need to be reworked Presents updated information on creating a business plan in today's tumultuous economy Features an updated CD that includes new forms, worksheets, and resources to help you develop actionable plans and promote good business practices
Don't delay your business's prosperity. Business Plan Kit For Dummies, Third Edition will allow you to create a blueprint for success
Synopsis
Discover the ins and outs of constructing a great business plan
When you’re establishing, expanding, or re-energizing a business, the best place to start is writing your business plan. Not only does writing out your idea force you to think more clearly about what you want to do, it will also give the people you work with a defined road map as well.
Business Plans Kit For Dummies, 3rd Edition has been updated to give you the very latest information on the changing economy and its impact on business plans; dealing with venture capitalists; getting start-up money in any economy; incorporating social and ecological responsibility issues; and developing a plan conducive to marketplace changes and advancements.
- Refreshed examples and data sources for planning
- Updated “ten top plans” section
- CD includes new forms, worksheets, and resources
If you’re a small business owner looking for expert guidance and friendly tips on developing and implementing a strategic plan to help your business succeed in an uncertain economy, Business Plans Kit For Dummies has you covered!
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
About the Author
Steven D. Peterson, PhD, is the founder and managing partner of Strategic Play, a training company specializing in team-based simulations that focus on strategy, planning, and business acumen.
Peter Jaret is a frequent contributor to The New York Times, Reader's Digest, AARP Bulletin, and numerous publications.
Barbara Findlay Schenck is a nationally recognized marketing specialist and the author of several For Dummies business books.
Table of Contents
Introduction.Part I: Building a Strong Foundation for Your Plan.
Chapter 1: Starting Your Planning Engine.
Chapter 2: Generating a Successful Business Idea.
Chapter 3: Defi ning Your Business Purpose.
Part II: Developing Your Plan's Components.
Chapter 4: Understanding Your Business Environment.
Chapter 5: Charting Your Strategic Direction.
Chapter 6: Describing Your Business and Its Capabilities.
Chapter 7: Crafting Your Marketing Plan.
Chapter 8: Tallying Up Your Financial Situation.
Part III: Tailoring a Business Plan to Fit Your Needs.
Chapter 9: Planning for a One-Person Business.
Chapter 10: Planning for a Small Business.
Chapter 11: Planning for an Established Business.
Chapter 12: Planning for a Nonprofi t Organization.
Chapter 13: Planning in an Online World.
Part IV: Making the Most of Your Plan.
Chapter 14: Putting Your Plan Together.
Chapter 15: Putting Your Plan to Work.
Part V: The Part of Tens.
Chapter 16: Ten Signs That Your Plan May Need an Overhaul.
Chapter 17: Ten Ways to Fund Your Business Plan.
Chapter 18: Ten Ways to Evaluate a New Business Idea.
Chapter 19: Ten Questions to Ask Before You Finish Your Business Plan.
Appendix: About the CD.
Index.