Synopses & Reviews
9th Edition
FASHION From Concept to Consumer
By Gini Stephens Frings
New and updated information in all four parts and 190 illustrations:
Fashion Fundamentals :
· Changing U.S. demographics
· New developments in globalization, sourcing, imports, and quota elimination
· The newest trade agreements
· Latest technological advances in garment and textile production, fashion business communications, E-commerce, database marketing, and merchandise information systems
· New resources for color and design
· New information on fashion forecasting and market research
· Updates on fashion services, web sites, and publications
Textiles:
· Newest high-tech fiber development including PLA, spider silk, and casein
· Trends in textile product development, production, and marketing
· Nano-technology and "Smart" or "Performance" fabrics
· New statistics and technical information
· New marketing strategies
· Garment packages and imports
· New information on trims
Manufacturing:
· Newest information on designers and international fashion centers
· New designer profiles
· The changing role of manufacturing
· Product data management systems
· Update on global sourcing and imports
· Brand extensions and acquisitions
· New information on accessory product development and marketing
· New information on trade shows, updates on locations and timing of markets
· Runway vs. showroom
· Manufacturer/retailer relationships
Retailing:
· New information on categories, store ownership, and organization
· New information on shopping center categories
· Consolidations and acquisitions
· Global expansion
· Retailers as manufacturers
· National brands vs. private label
· New retail marketing focus
· Store planning and design
· Newest trends in retail marketing
Synopsis
An invaluable tool for anyone who wants to know more about fashion and the fashion business, retail store buyers and merchandise managers, or merchandisers and designers working for apparel manufacturers, Fashion: From Concept to Consumer tells the entire story of how the fashion business works. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. This edition includes new information on globalization, manufacturing technologies, branding, retailing and more!
Table of Contents
Table of Contents
I. THE FUNDAMENTALS OF FASHION
1. Fashion Development
2. Consumer Demand and Fashion Marketing
3. Fashion Change and Consumer Acceptance
4. Fashion Research and Resources
II. THE RAW MATERIALS OF FASHION
5. Textile Fiber and Fabric Production
6. Textile Product Development and Marketing
7. Trimmings, Leather, and Fur
III. FASHION MANUFACTURING
8. International Fashion
9. Product and Design Development
10. Apparel Production and Global Sourcing
11. Accessory and Fur Manufacturing
12. Wholesale Marketing and Distribution
IV. FASHION RETAILING
13. Retailing
14. Retail Fashion Merchandising
15. Retail Fashion Marketing
Appendix: Career Guidelines
Fashion Industry Terminology
Index