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Original Essays | December 24, 2009

Richard Wiseman: IMG The New Science of Rapid Change

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Want to improve your life? Perhaps lose weight, find your perfect partner, or obtain your dream job? Try this simple exercise... Close your eyes and... Continue »
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    59 Seconds: Think a Little, Change a Lot

    Richard Wiseman
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1 Beaverton Business- Marketing
2 Beaverton Business- Featured Titles
3 Local Warehouse Business- Business Plans
7 Remote Warehouse Sociology- Poverty

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Up and Out of Poverty: The Social Marketing Solution

by Philip Kotler

Up and Out of Poverty: The Social Marketing Solution Cover

Synopses & Reviews

Synopsis:

In this book, legendary marketing expert Kotler and social marketing innovator Lee consider poverty from a radically different and powerfully new viewpoint: that of the marketer. The authors offer new insights into why so many anti-poverty programs fail and propose a new paradigm that can achieve far better results.
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Product Details

ISBN:
9780137141005
Subtitle:
The Social Marketing Solution
Author:
Kotler, Philip
Author:
Lee, Nancy R.
Publisher:
Wharton School Publishing
Subject:
Poor
Subject:
Poverty
Subject:
Strategic planning
Publication Date:
June 2009
Binding:
Hardcover
Language:
English
Illustrations:
Y
Pages:
341
Dimensions:
9.00x5.80x1.10 in. 1.35 lbs.
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