About the Author
A contributing editor for
Playboy, Jonathan Littman is the coauthor of
The Ten Faces of Innovation. He has also written two nonfiction books about famous computer hackers,
The Watchman and
The Fugitive Game.
Marc Hershon is a branding expert who has dreamt up names for countless hit products, including BlackBerry, Swiffer, Pentium, and Dasani. He is also a comedy veteran who has worked closely with Jerry Seinfeld, Dana Carvey, Paul Reiser, and Robin Williams.